Many start to build their “Pot of Gold’ on the internet. You may well be one of those. The internet offers great opportunities and wealth to those that succeed with e-commerce of very successful websites. Yet few take the time and effort to do the leg work. In spite of the fact that many think a website is a complex and expensive venture – it is not. It is not only a simple matter of purchasing a beautiful website on eBay or from a graphic designer , hosting that website and you are off on the road of riches. As they say I hate to tell you – it requires good , hard , consistent efforts and even work. Your effort should all start with a professional and logical approach to keyword and keyword search terms.

How will people and your potential customers find your site? How do you check and how do you determine your keywords in the first place.

It used to be that all a business person had to do was open their shop and “put in time” – not unlike a government bureaucrat. Times have changed in 2009 / 2010. You had better get on the bandwagon. How do your customers and clientele find and search you out on the internet so that they will be presented and attracted to your website itself , so they will take the next critical steps in the buying process – click onto your site , find the goods or services they want and proceed to checkout.

What is the process and what are the steps and tools for a full and comprehensive keyword workup. First of all there are various keyword selection tools and assessment services and programs available. Next you can verify these results with comparisons to real world market prices in various Pay per Click PPC auctions. The most well known of these being Google Adwords. Simply sign up for an Adwords or Adsense account and you have these advanced tools at your fingertips. Lastly for final and ongoing comparison and fine tuning you have access to two of the best services in the world – your web host detailed traffic and search term logs and ultimately your customers to clarify and verify effective as well as currently non-effective search terms and phrases.

Where to start. Look at the keywords that you would die for. These are referred to in the Search Engine Optimization and Internet traffic building trade as “Primary Key Words”. Those are the hardest ones to rank for. Everybody wants these. They are the big money traffic areas. What you want are phrases that are easier to rank for that you can have an impact on search engine serp results. Just ask your customers , friends or family how they would look , locate you or find your service or product on the web, in longer sequence “Long Tail Keyword ” Phrases Bingo there you are , almost at the finish line.

You will be able to rank however in what you might consider less lucrative areas. You can have an impact in search areas where there is not as much competition for search engine results. For example more specific or geographic specific combinations of primary keyword terms. Some people refer to these as secondary keywords, others long tail keywords. A standard example given is that you might want the term dog training if you run a dog obedience school. There are millions of other sites, which carry a lot of weight with the search engines for that primary term. However if your escapade was located in Winnipeg Manitoba , most likely you could easily rank on Goggle page 1 with the term Dog training Winnipeg Manitoba. The point is that you can get noticed by the search engine crawlers, and even potential customers, by being on page 1 of that search term. Dog Training alone as a search term or terms may get you page 1015 results, buried back in the pack. Better yet, not only can you rank with these longer and more specific secondary terms, but also your efforts with these longtail keywords, will develop inertia and help to propel you along the path of success with your chosen primary keywords.

You are now on the road to success in the lucrative field of “Search Engine Optimization” and “Internet Marketing”.