1. Ensure you have inserted your chosen keywords into the title tag so that search engines will know what your website is about. The title tags are found near the top of your website between the head tags. By making sure your keyword is inserted in the title you’ll greatly improve the chances of driving targeted traffic to your website
Treat the title like a headline. Try to draw attention to your site with a good headline because this is what people will see in the search results.
2. Link pages within your site together using the keyword as the anchor text. This works better with large sites with a lot of pages, and the more links you use with the keyword as the anchor text the better.
3. Your title text should appear at least once in the content of your website. This ensures search engines know that the body of the website is relevant to the content.
Also when writing the body of your website, use your keywords once or twice. You can bold them to make them stand out or highlight them. Use them in some of the subheadings too.
4. Ensure that each page on your website has a different title – when search engine robots scan your website they might assume that each page is the same if they all contain the same heading. If this happens it might not index your website.
5. Meta tags are no longer as important as they used to be. Don’t stick a load of meaningless keywords in here, two or three targeted keywords should be fine.
6. Never link to a link farm website. Search engines know what these are and will lower your ranking for it.
7. Your website must be designed for a person, not a robot. Make sure all webpages are designed this way as search engine robots prefer pages that are human-friendly and contain data that is relevant to the search query.
8. I alway ensure I have a contacts page and terms of use page on my website. Not only does this look more professional to users but search engines also like this!
9. For every image on your website make sure that it is described usnig the alt tag. This not only helps website users out but more importantly allows search engines to index your page.
10. Do not use a submission service or submission software. Doing so could get your site penalized or even banned. Submit to the search engines yourself.
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